Are you having trouble figuring out why your site isn’t ranking? There are a number of ranking factors that could be contributing to your lower placement in search results. As a business owner, you should be aware of relevancy when it comes to ranking. You should check your site’s performance on google if your site is not appearing in the google search results or employ the services of a suitable company like JCAdvantage.com.au to take a look for you. Here are some of the factors that could be preventing your site from showing up in search results.
Your website is new and lacks valuable inbound links.
A search engine may take a week or more before updating search results. If your website is new, it could be a reason why it is not ranking. Give your site time to index. When your website gets crawled, it will be pushed to the index within two weeks.
Inbound links are links pointing to your website. It is important to have inbound links from credible and valuable resources, although they are not easily obtained.
Your website lacks index tags.
A custom code can be used to inform search engines to avoid indexing your site. If this code was added while designing your website, it would be the reason it is not showing up in search results.
Your website is not optimized for search engine crawling
Submitting your website to a search engine is not the end of it. The search engine usually sends a spider to crawl the content of your website. The spider examines intensely your site for keyword saturation, meta content, relevant content among other factors. You should be considering the content search engines see on your web pages.
Your website has been penalized and removed from search engines
Google may remove your website from its index and search results because of some irregularities. Google may remove your domain completely (deindex), sandbox or penalize your website. Ensure your site is modified to meet the quality guidelines required.
Your keyword market is competitive
Keywords are very important as far as website ranking is a concern. Web marketing in most cases is based on finding and optimizing proper keywords. You need to ensure you can be able to capture the attention of your consumer by using the right keywords